About us
As a fertility clinic founding director, registered consultant clinical embryologist, business mentor and experienced fertility coach, I have been honoured to play a part in helping thousands of patients to complete their families.
Our experts provide insider, clinical, practical and emotional advice that not only reduces your stress but helps you towards a successful outcome, faster and cheaper
Our independent embryologists, fertility nurses and fertility doctors are accessible to you before you commit to any clinic!!
Meet Julia
CEO & Founder, Clinical Embryologist
I launched The IVF Guide to give patients long overdue access to unbiased, independent and expert guidance and to reduce the costs on clinics via flexible outsourcing of vetted fertility professionals.
As the founder of Complete Fertility Ltd, the fertility market leader on the South Coast of England, and an ESHRE accredited senior embryologist, I have spent years helping thousands of fertility patients at some of the most successful IVF clinics in the world, including:
Complete Fertility Centre, Southampton, UK – Clinic Director, IVF Lab director, Person Responsible
Virtus Health, SE Asia - Head of Fertility Business Consulting
A.R.T. Institute Washington DC, USA - Senior Consultant Embryologist
Lister Fertility Clinic, London, UK – Senior Clinical Embryologist
Manchester Fertility Services, UK – Clinical Embryologist
Fertility and Hormone Centre, NY USA- Senior Clinical Embryologist
Reproductive Medicine Associates (RMA-IVI), New Jersey, USA – Senior Embryologist
Fertility Associates, New Zealand - IVF Lab Manager
Independent Advocacy Service, Oxford, UK – Patient Advocate
Meet Victora
Chief Compliance Officer & Operations Director, Clinical Embryologist
As an experienced Senior Clinical Embryologist and an ardent patient advocate, I have been privilieged to help hundreds of clients navigate their treatment and complete their families. I am passionate about the provision of inclusive, transparent and ethical fertility care. As your IVF Guide I will be with you all the way through your fertility journey to ensure that you get the very best chance of success without paying for services that are not necessary.
In my 13 year career I have held a wide variety of clinical, operational and leadership roles in both private and public sectors across the UK, including HFEA Person Responsible, IVF Lab Manager, Quality Manager and Donor Coordinator. I have a special interest in egg and sperm donation and worked with the Donor Conception Network as a medical speaker at their Preparation for Parenthood workshops for 8 years. Alongside my role as an IVF Guide, I am Quality Manager at NUH Life, Nottingham, and an IVF business specialist for Paget and Partners Healthcare and Fertility Consulting.
NUH Life - Quality Manager
Lister Fertility Clinic - Senior Embryologist
Complete Fertility - IVF Lab Manager & HFEA Person Responsible
Donor Conception Network - Medical Speaker
Advisory Board
bios coming soon
Karen Schnauffer, Francesca Steyn, Dr Klaus Wiemer
Amy Jones
Chief Scientific Officer & Board Director, The IVF Guide
Amy is a world-renowned clinical embryologist and boarded Embryology Lab Director, currently serving as the Chief Quality Officer for IVY Fertility, one of the largest providers of IVF in the USA. Amy has previously held prestigious roles such as the Genetics Scientific Director of Ovation Fertility, IVF Laboratory Director of Tennessee Reproductive Medicine, and Director of Pre-Implantation Genetic Screening and Clinical Director of Oocyte Banking at Nashville Fertility Centre. Amy supports The IVF Guide via her deep knowledge of reproductive technologies and her vast experience in the leadership of complex healthcare organisations.
Dr Debbie Taylor
Higher Specialist Embryologist & Geneticist, UK. PhD, Dip RC Path, PGCert. Med Ed
Debbie is a Higher Specialist Clinical Embryologist at the Centre for Reproductive Medicine, Coventry, UK. Her PhD work from 1995 to 1998 researched pre-implantation genetic diagnosis methodologies, prior to its clinical use. She maintains a research and education focus as a visiting academic within Warwick Medical School and is the author of many publications on IVF and genetics. She has been a PhD, MD and MSc supervisor as well as a Committee member of the MSc in Human Reproductive Biology at Imperial College, London. She has been involved in the UK's Scientific Training Programme since its inception as a Supervisor, Training Officer, Assessor, Exam setter and interviewer and as Co-Chair of the Assocation of Clinical Embryologist Training Committee. Debbie currently leads the Association of Reproductive Clinical Scientists (ARCS) Education Committee's Training Guide Working Group. Debbie supports The IVF Guide with being up to date on the latest fertility and genetics science and research. She is also available for independent patient appointments upon request.
Sasha Sadowy
Consultant Embryologist & Research Scientist MS
Sasha has over 30 years’ experience in advanced embryology & genetics working at some of the most prestigious IVF clinics in the USA, Italy & UK. She is now based in Barcelona, Spain. Her roles have included Director of Embryology at Columbia University Fertility Center, NY; Clinical Research Program Manager at Celmatix Inc. NY; Senior Embryologist at Institute for Reproductive Medicine St Barnabas, NJ; Stem Cell Biologist at Reprogenetics, NJ; & Embryology Consultant for training & management in S. America, Italy, UK & USA. Sasha supports The IVF Guide with international market knowledge, leadership, research & genetics. She is also available for independent patient appointments upon request.
Kaaren Wallace
Co-Founder, Owner Director 3HUB Case Management Community
Kaaren began her career as an occupational therapist and independent case manager for those with catastrophic brain injuries. In 2013, Kaaren co-founded 3Hub Case Management Community, which has grown to be the largest provider of independent case managers in the UK. Kaaren is an expert in transformative business and community enablement. She provides expert business, compliance and community leadership advice to The IVF Guide.
Geoff Cook
Partner Base Design, Marketing & Branding Advisor
Geoff approaches branding with a sharp understanding of business strategy and a finger on the pulse of global culture (he speaks four languages and savours local flavour everywhere he travels). As a partner at Base, Geoff asks companies big questions and helps answer them with unexpected, visionary solutions. The result is very often a profound cultural impact. Geoff has helped to create the brands for MoMA QNS, MILK, NEueHouse, JFK Terminal 4, Iconiq, and countless others. Geoff also puts his branding acumen to use as a mentor at renowned tech accelerator, TechStars, and serves as a board member at Sentral. Geoff is support The IVF Guide with its brand development and business strategy.
Conor Cuthill
Chief Finance Officer & Board Director, The IVF Guide
Currently a Director of Finance at ESW, a world leading cross border e-commerce tech. company. Conor is a commercially focused business professional, experienced Board Member and Chartered Accountant with extensive experience in Fin. Ops., acquisitions, integrations and finance function setups within international growth businesses.
Ask a free question via the chat, or request a free introductory meeting to learn more about how we can support you
Julia Paget BSc, DipClinEmbryol, DipRCPath
Victoria Ryder, BSc, MMedSci
We work independently from any clinic and do not receive any referral fees.* Most clinics we recommend will provide a discount for our clients.